Geox, Shoe retail chain in Montebelluna, Italy.
Geox is a shoe retail chain in Montebelluna, Italy, with stores across many countries. The collections for men, women and children range from sneakers and boots to elegant models for different occasions.
Mario Moretti Polegato founded the company in 1995 after a walk in Nevada, where he drilled holes in his shoe soles to cool his feet. This experience led to the development of a waterproof yet breathable rubber sole.
The name derives from Greek words meaning earth and breathing, reflecting the philosophy of natural air circulation inside footwear. Customers can often see demonstration models in stores that show how the perforated sole system works.
The stores offer fitting service with different sizes and help choose the right model for various needs. Most locations are in shopping centers or central streets with easy access.
Each pair contains a microporous membrane beneath the rubber sole that releases sweat outward but keeps water from entering. This technology was protected with over 50 international patents and is used in all collections.
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