Grand Hotel Majestic, Palazzo in Florence, Italy

The Grand Hotel Majestic is a steel-framed hotel built in 1972 on Piazza dell'Unità Italiana, between Via Sant'Antonino and Via del Melarancio. Its plan follows the three street edges around a central garden courtyard. The hotel entrance on Via del Melarancio leads to reception and a restaurant facing the garden; two staircases and three lifts serve four upper floors arranged in a comb-like corridor plan.

The Pancioli family of builders from Montecatini Terme erected the hotel for Banca Popolare di Novara, and it was inaugurated in 1973. A 1968 design by Lando Bartoli and Giovanni Sanità had been rejected by the monuments superintendency over its height and its facade on Piazza dell'Unità d'Italia. The building replaced an earlier Majestic hotel that had stood on the site since 1926, and the bank occupied the ground floor and two lower levels.

The name Majestic belonged to the hotel that stood on this site from 1926 before the 1973 building replaced it. The 1968 design by Lando Bartoli and Giovanni Sanità was rejected by the Soprintendenza for excessive height and an unsuitable facade on Piazza dell'Unità Italiana. In September 2016 the 639 Crew climbed to the roof and rearranged the sign's letters to read "SEI TRE NOVE", lit at night, before it was removed.

The building is closed and fenced off, so it can only be viewed from the street. It stands on Piazza dell'Unità Italiana, about 300 metres from Santa Maria Novella railway station. The hotel entrance is on Via del Melarancio, while the garage ramp and office windows face the piazza.

In September 2016, writers from the 639 Crew climbed onto the roof and rearranged the sign's letters to read "SEI TRE NOVE", lighting it at night; the installation was removed after a couple of days. The hotel's internal staircase, with treads hung from a central column, was called by Giovanni Klaus Koenig one of Italy's rare examples of organic design.