Palazzo delle Assicurazioni Generali

Palazzo delle Assicurazioni Generali is a four-story palace on Piazza della Signoria with a ground floor featuring continuous arches and pietra serena stone facing on the eastern side of the square. The structure combines typical Renaissance proportions with solid craftsmanship in its design and construction.

The palazzo was built in 1871 by architect Giovanni Carlo Landi, replacing the earlier Loggia dei Pisani and the church of Santa Cecilia that had occupied the site since 1352. This construction marked a significant shift in the composition of the southeastern edge of Florence's most prominent square.

The building follows early Florentine Renaissance design patterns that echo structures like the Medici Riccardi, Strozzi, and Gondi palaces throughout the city. Its presence on the square reflects how Florentine families and institutions shaped the visual language of their public spaces.

The ground floor contains several shops and cafes, including the historic Caffè Rivoire in operation since 1872. Visitors can easily walk through the passage or enjoy coffee in the outdoor seating area while watching the plaza and surrounding monuments.

It stands as the final major structure built on Piazza della Signoria and serves as the headquarters for the Generali Insurance Company. Its position marks the end of a building era that spanned centuries for Florence's most famous square.