Aurum, Palace and national heritage in Pescara, Italy.

Aurum is a palace and national heritage building in Pescara distinguished by its geometric forms, large windows, and innovative structural design. Designed by architect Giovanni Michelucci, it now contains various spaces for events and public gatherings.

Conceived in 1910 as the Kursaal, a seaside establishment for well-off families, the building was designed by Antonino Liberi. In the 1920s Gabriele D'Annunzio and the Pomilio brothers turned it into a distillery for Aurum, with a project by Giovanni Michelucci completed in the 1930s. Production ceased in the 1970s, and after restoration in 2003 it became a museum.

Today it serves as a venue for exhibitions and festivals where you can feel the city's commitment to art and local talent. People from the region gather here to see contemporary works and participate in cultural discussions.

The palace stands in the Pineta district beside the Pineta Dannunziana nature reserve, a short walk from Pescara's seafront. The building is used for exhibitions, conferences and concerts, so access to individual rooms depends on the event. The State Archive of Pescara is housed in the palace, and its holdings include the historic Aurum advertising archive.

The event halls occupy spaces that once housed liquor production equipment, creating an unusual link between industrial heritage and modern cultural use. This contrast remains noticeable in the architecture and daily operations as you move through the halls.