Tuloskylten, Electronic advertising sign at Kungsholmen, Sweden
Tuloskylten is an electronic advertising sign on a building facade in Stockholm displaying nine throat lozenges that illuminate in sequence, paired with the text 'Tag alltid Tulo'. The sign runs vertically down the wall and creates a moving visual sequence that immediately catches pedestrians' attention.
The sign was installed in 1955 on the Thule chocolate factory building and has defined that street corner at Fridhemsgatan near the southern side of the Sankt Eriksbron bridge ever since. It was later converted from traditional neon tubes to LED technology, significantly reducing its energy consumption.
Locals view this blinking sign as a touchstone of Stockholm's mid-century visual identity. The sequential animation of lozenges has become part of how residents experience their daily commute through Kungsholmen.
The sign is easily visible from Fridhemsgatan street and runs continuously, so you can visit it anytime. It is worth seeing both during daytime and after dark, as the illumination is especially striking in the evening hours.
Two illuminated bears holding a clock sit on the building's roof. This surprising detail often goes unnoticed by passersby because it is only visible from certain angles.
The community of curious travelers
AroundUs brings together thousands of curated places, local tips, and hidden gems, enriched daily by 60,000 contributors worldwide.
