Tuloskylten, Electronic advertising sign at Kungsholmen, Sweden

Tuloskylten is an electronic advertising sign on a building facade in Stockholm displaying nine throat lozenges that illuminate in sequence, paired with the text 'Tag alltid Tulo'. The sign runs vertically down the wall and creates a moving visual sequence that immediately catches pedestrians' attention.

The neon sign was mounted in 1955 on the facade of Choklad-Thule, the chocolate factory building erected in 1926 at Fridhemsgatan near S:t Eriksbron. In 1958 nine lozenges were added, lighting up one by one. After a breakdown in the early 1990s, Cloetta first refused repairs; Stockholm's cultural committee granted SEK 10,000 and Cloetta added SEK 65,000, and Focus Neon relit the sign on 7 August 1996. In 2021 Cloetta again committed to fund renovation and operation.

Locals view this blinking sign as a touchstone of Stockholm's mid-century visual identity. The sequential animation of lozenges has become part of how residents experience their daily commute through Kungsholmen.

The sign hangs on the facade at Fridhemsgatan, on the south side of S:t Eriksbron on Kungsholmen, and faces the street. It was re-mounted in November 2021, so it is in place again after the 2021 renovation dispute. Look up from the pavement to catch the nine lozenges lighting one after another.

The two neon bears holding a clock were part of the sign's original 1955 installation on the roof, along with light decoration along the building's pilasters. Both elements were removed and never restored; only the text and the nine lozenges remain today.