SoFo, Creative neighborhood in Södermalm district, Stockholm, Sweden

SoFo spans seven city blocks south of Folkungagatan street, filled with independent fashion boutiques, vintage shops, organic cafes, pottery studios, and art galleries. The neighborhood is defined by locally owned businesses rather than chain stores, creating a mix of retail and creative spaces.

The name SoFo was coined in the late 1990s by Per Holm, Fredrik Glejpner and Henrik Borggren, who felt the district lacked a name. Borggren, recently back from New York, proposed SoFo after SoHo, South of Houston Street. Since 2003 local entrepreneurs have used it to rebrand the area around Swedish fashion and creative industries; it is registered as a trademark.

The name SoFo is a pun on SoHo, coined in the late 1990s by Per Holm, Fredrik Glejpner and Henrik Borggren, who felt the district lacked a name; Henrik Borggren had just returned from New York. It is registered as a trademark and is used mostly by estate agents and local shop and restaurant owners. The rapper Petter has often rapped about Södermalm and the streets around SoFo.

SoFo is reached from Medborgarplatsen and Skanstull metro stations. The area has no fixed boundaries; Folkungagatan marks the north, Götatan the west, Ringvägen the south and Erstagatan with Vita bergen park the east. On the last Thursday of each month, SoFo night keeps retailers open until 9pm.

The name SoFo was coined in the late 1990s by Per Holm, Fredrik Glejpner and Henrik Borggren, who felt the district lacked a name. Borggren, just back from New York, proposed SoFo after SoHo. The term is registered as a trademark and is mostly used by estate agents and local shop and restaurant owners.