Enseigne lumineuse Farine Five Roses, Industrial neon sign in Ville-Marie, Canada.
The red illuminated sign displays 'Farine Five Roses' in 15-foot-high letters across two rows on top of the ADM Flour Mill building.
The sign was installed in 1948 by Ogilvie Flour Mills Company and underwent name changes following the acquisition of the Five Roses brand in 1954.
The illuminated letters reflect Montreal's industrial heritage and bilingual character, with the word 'Flour' removed in 1977 due to French language regulations.
The sign operates on a 22-second lighting cycle where the upper and lower rows alternate, making it visible from several kilometers away at night.
Located at the western end of the Old Port near Peel Basin, this sign remains one of two active flour mills in Montreal with over 75 wheat silos.
Location: Ville-Marie
GPS coordinates: 45.49203,-73.55147
Latest update: March 18, 2025 07:31
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