WROC-TV, CBS television affiliate in Rochester, New York, United States
WROC-TV is a television station in Rochester, New York, broadcasting on channel 8 with its digital signal on channel 21. The studio on Humboldt Street in the city center and the transmitter on Pinnacle Hill in Brighton support news broadcasts and program production for the local audience.
The station was founded in 1949 as WHAM-TV, Rochester's first television station with NBC affiliation. In 1989 it switched to CBS, strengthening its programming and allowing local viewers access to the full CBS lineup.
The station operates under the News 8 branding and is part of the CBS network. Local news anchors and reporters tell stories that matter to Rochester residents, reflecting what happens in the community each day.
The studio is accessible by car and the station's equipment is visible from outside the building. Visitors can use the website www.rochesterfirst.com to access news updates, live streams, and current information about local events and weather alerts.
The station aired the region's first 11 p.m. news broadcast in the 1950s. The transmitter on Pinnacle Hill serves as a notable landmark that sends the signal across the city and surrounding areas, helping viewers receive their favorite programs.
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