Mosselprom building, Constructivist architectural monument in Presnensky District, Russia
The Mosselprom building is a constructivist structure in the Presnensky District of Moscow, Russia, recognizable by its hexagonal tower with crenellated edges and vertical window strips running along its height. The lower floors follow a more horizontal rhythm with lines across the walls and balconies, creating a clear visual contrast with the tower above.
The original structure on this site collapsed in 1913 due to rushed construction work, leading to legal consequences for both the merchant and the architect involved. The current building was erected in the 1920s to house Mosselprom, one of the first Soviet food trade companies.
The building is closely associated with the early Soviet advertising scene, when its walls served as a display for bold graphic posters designed by avant-garde artists. Passersby today can still read the name Mosselprom painted on the tower, a trace of its original commercial identity.
The building stands in a central part of Moscow and is fully visible from the surrounding sidewalks without any need for special access. Walking around it gives a better sense of its shape, since the tower and the lower floors look quite different from various angles.
Vladimir Mayakovsky, known today mainly as a poet, wrote advertising texts for Mosselprom in the 1920s that were displayed on the facade alongside graphic work by Rodchenko and Stepanova. This combination of poetry, visual art and commercial promotion on a single building was something entirely new in Russia at the time.
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