Apple Fifth Avenue, Apple retail store in Midtown Manhattan, New York City
Apple Fifth Avenue is a large electronics store in Manhattan made primarily of glass, with much of its space extending below street level. The entrance features a striking glass cube, and inside visitors find spacious rooms with wooden product tables, a curved stainless steel staircase, and natural light from skylights above.
The store opened in 2006 after replacing older buildings at the site following an extended design process. Between 2017 and 2019, it underwent a major renovation by Foster + Partners that nearly doubled its size and introduced a more contemporary appearance with brighter ceilings and additional entrances.
The name 'Fifth Avenue' refers to the famous street where the store sits, known worldwide for luxury shopping and style. The glass structure has become a gathering point where locals and visitors experience how a brand expresses its values through transparent, open design.
The store is open twenty-four hours a day, seven days a week, including holidays, making it easy for travelers and working people to access products or support at any time. Staff speak multiple languages and offer sign language and interpreter services at no cost, ensuring everyone can receive assistance regardless of their communication needs.
The glass cube entrance holds a suspended Apple logo inside that glows at night, inspired by famous glass structures like the Louvre pyramid. The seamlessly fitted panels create a feeling of openness that invites people to step inside and experience the brand's transparency firsthand.
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