Matsuya, Japanese restaurant in São Paulo, Brazil
Matsuya is a Japanese restaurant in São Paulo that prepares sushi, sashimi, and other Japanese specialties using traditional techniques and fresh ingredients. Diners select from an extensive range of dishes displayed at serving stations throughout the dining area.
The restaurant opened in 1996 and became a reference point for Japanese dining in São Paulo. Its long-standing operation has made it a recognized name in the city's Japanese food scene.
The dining space reflects Japanese design principles through its decor and layout. This setting shapes how diners experience and engage with the food and service.
The restaurant operates Monday through Thursday from 6 p.m. to 11 p.m., Friday until midnight, and weekends from noon onwards. Making a reservation is recommended, particularly during dinner hours.
The self-service format lets diners walk through the space and pick dishes directly from display stations. This approach gives each guest control over what they eat and how much they take.
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