Museu Brasileiro de Rádio e Televisão, Broadcasting museum in Sumaré, São Paulo, Brazil

The Museu Brasileiro de Rádio e Televisão, now part of the Museu da TV, Rádio & Cinema, began in 1995 in the Sumaré house of actress Vida Alves, who converted her pool, sauna and gym into exhibition rooms. Since 19 June 2021 it has shared premises with the Museu do Cinema Antônio Vittuzzo in Cambuci, central São Paulo. Visits to the collection are guided and require prior booking.

The museum was founded in 1995 by television actress Vida Alves and was originally located in Sumaré before moving to central São Paulo in 2018. A merger with the Museu do Cinema Antônio Vittuzzo created a comprehensive archive of broadcasting and cinema history.

The museum's name honours actress Vida Alves, who starred in Brazilian television's first kiss, in the 1951 telenovela "Sua Vida Me Pertence". She began as a child imitator of Carmen Miranda on Rádio Difusora's Clube do Papai Noel and later founded the PRÓ-TV association that created the collection. Visitors can follow the memory of radio and television pioneers through the institution's events and publications.

The museum requires advance reservations for visits and focuses on digital access to collections through social media and online resources. Visitors can learn about the holdings before planning a visit through these platforms.

The museum's online arm, the Museu Virtual da Televisão Brasileira, was created in 2002 and run by radio researcher Elmo Francfort, who has directed the cultural collective formed after PRÓ-TV ended on 19 June 2021. The physical collection began in Vida Alves's own remodelled house in Sumaré, where a pool area, sauna and gym were converted into an exhibition hall.