Antiga Sede da TV Tupi, Historical television station in Perdizes District, São Paulo, Brazil
Antiga Sede da TV Tupi is a protected historic building in the Perdizes district of São Paulo, designed by architect Gregório Zolko in a modernist style. It sits on Professor Alfonso Bovero Street and carries a CONDEPHAAT heritage classification.
The building was constructed in the 1950s to house TV Tupi, which began regular broadcasts on September 18, 1950, becoming Brazil's first television station. The station operated from this address until it closed decades later.
The facade features panels with indigenous motifs created by artist Gershon Kmispel, clearly visible from the street. They give the building a visual character that sets it apart from the surrounding blocks in Perdizes.
The exterior can be seen from the street without any special access, making it easy to visit during a walk through Perdizes. Those with an interest in architecture or media history will find it a worthwhile stop.
Before the official launch, a test broadcast on July 4, 1950 let around 600 people watch a Mexican singer on screen. It was one of the first times anyone in Brazil had seen a live television image.
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