Antiga Sede da TV Tupi, Historical television station in Perdizes District, São Paulo, Brazil
Antiga Sede da TV Tupi is a historic building in Perdizes District designed by architect Gregório Zolko with modernist architectural elements. The structure sits at Professor Alfonso Bovero Street 52 and displays distinctive artistic details across its exterior facade.
The station began regular broadcasts on September 18, 1950, making it Brazil's first television operation. This milestone marked a major turning point in South American media history.
The facade displays artistic panels with indigenous themes created by artist Gershon Kmispel during the 1960s construction period. These visual elements continue to shape the building's presence and reflect the creative vision behind it.
The building is readily accessible from the street and its artistic facade details can be easily viewed while walking by. A visit works well for those interested in architecture and Brazilian media history.
An early experimental broadcast on July 4, 1950 drew roughly 600 viewers who watched a Mexican singer perform. This modest beginning laid the groundwork for what would become Brazil's first regular television service.
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