Portland sign, Vertical sign at Arlene Schnitzer Concert Hall in Portland, United States.
The Portland sign is a vertical neon installation on the facade of the Arlene Schnitzer Concert Hall, visible in glowing letters from multiple downtown blocks. The display stretches several stories high and dominates the corner at SW Broadway Avenue.
The original sign was created in 1928 at this location and was redesigned in 1930 to display 'Paramount' after the theater secured a contract with Paramount Pictures Corporation. This agreement shaped the building's identity for decades.
The sign has become a landmark that identifies Portland's entertainment district and shows where artists and performers regularly present their work. Visitors recognize it instantly as a symbol of the city's thriving arts scene.
The sign is located at the corner of SW Broadway Avenue in downtown Portland and is therefore easy to reach on foot. The best time to photograph it is after dark, when the neon lighting glows brightest.
The sign underwent complete renovation in 2017 and received new aluminum components along with enhanced neon lighting technology. This restoration preserved the historic structure while equipping it with modern techniques.
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