Icono Tower, High-rise residential building in Asunción, Paraguay.

Icono Tower is a high-rise building in Asunción with 37 floors reaching about 142 meters tall, designed with two side blocks on its structure. These side blocks create large windows throughout the apartments, allowing natural light to fill the interior spaces.

Built between 2008 and 2014, the Icono Tower was inaugurated in 2011 and officially completed in 2014 under the name "Icon". It held the title of Paraguay's tallest building from 2014 until 2025, when the 172-metre Petra Tower in Asunción surpassed it. Its 32 residential floors introduced the loft concept, with empty units sold independently for owners to design.

The tower was the first in Paraguay to sell empty loft floors, each bought whole and finished by its owner, so no two levels are laid out alike. This model, already common in Buenos Aires, São Paulo, Berlin and New York, means a single resident occupies an entire floor instead of sharing it with neighbours.

The building sits at the intersection of Juan de Salazar and Boquerón streets, providing easy access to main avenues like Mariscal López, Perú, España, and General Artigas. Its central location makes exploring the neighborhood and surrounding areas straightforward.

The building features anti-seismic technology that allows it to withstand wind speeds of 200 kilometers per hour without residents feeling any movement. This engineering feature makes it notable for its safety and structural stability among city buildings.