Tereza Toledo Lara Palace, Eclectic mansion in downtown São Paulo, Brazil
Tereza Toledo Lara Palace is a three-story mansion with eclectic architecture in downtown São Paulo. The facade displays ornate masks, statues, and garlands, while the interior features colored stained glass windows and hydraulic flooring.
Designed by German architect Augusto Fried in 1910 for Count Antonio de Toledo Lara, the mansion was named after his seven-year-old daughter Tereza. It was built during a period of rapid growth in São Paulo.
The palace served as headquarters for Radio Record during the 1930s, becoming a meeting place for Brazilian musicians and radio personalities. This period shaped its identity as a cultural gathering spot for artists.
The ground floor contains retail stores, while the upper floors house musical instrument shops. Access to the ground level areas is straightforward for visitors walking through the downtown district.
Architect Augusto Fried left his signature mark on the facade, a common practice among early 20th-century builders in São Paulo to distinguish their work. This personal touch set accomplished designers apart from their peers.
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