Tereza Toledo Lara Palace, Eclectic mansion in downtown São Paulo, Brazil
The three-story palace features ornate masks, statues, garlands, and pinnacles on its facade, with colored stained glass windows and hydraulic flooring inside.
German architect Augusto Fried designed this mansion in 1910 for Count Antonio de Toledo Lara, who named it after his seven-year-old daughter Tereza.
During the 1930s, Radio Record established its headquarters in the palace, transforming it into a gathering point for Brazilian musicians and radio stars.
The ground floor contains retail stores, while the upper floors house musical instrument shops, maintaining the building's connection to São Paulo's music scene.
The architectural signature of Augusto Fried remains visible on the palace facade, following a common practice of early 20th-century construction in São Paulo.
Location: São Paulo
Architectural style: eclectic architecture
GPS coordinates: -23.54872,-46.63486
Latest update: March 3, 2025 18:25
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