Campina Grande, Technology hub in Paraíba, Brazil
Campina Grande is a city in eastern Paraíba state in Brazil, sitting on the highland plateau of the Borborema Massif. The streets are divided into several districts, with commercial neighborhoods at the center and residential areas spreading toward the edges of town.
A group of Ariú indigenous people lived at this site before Captain Teodósio de Oliveira Ledo founded a settlement in the late 17th century. Trade in cotton and leather made the town a regional commercial center during the 19th century.
In June, the local celebration honors São João with forró dancing and traditional costumes from the sertão countryside. The festivities recall rural customs from the interior and draw people from across Brazil who join in the northeastern traditions.
The town sits about 120 kilometers (75 miles) west of João Pessoa and is reachable via the BR-230 federal highway. Presidente João Suassuna Airport connects the city with other parts of the country.
The town hosts a technology cluster with several dozen software firms working on digital projects for national and international markets. This concentration of tech companies is rather unusual for a city of this size in northeastern Brazil.
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