Third Street Promenade, Shopping and pedestrian street in Santa Monica, US.
Third Street Promenade is a car-free shopping street that runs three blocks through downtown Santa Monica, connecting hundreds of shops, restaurants, and entertainment options. At its southern end, it opens into Santa Monica Place, a multi-story shopping center with direct access from the street.
Third Street had been Santa Monica's business centre since the late 19th century. On 8 November 1965 three blocks were converted into the Santa Monica Mall, a pedestrian mall. By the late 1970s it needed modernisation; a citywide bond measure funded a redesign by ROMA Design Group, and the renamed Third Street Promenade opened on 16 September 1989. Santa Monica Place, added at the south end in 1980, was rebuilt as an open-air centre by Jon Jerde and reopened on 6 August 2010.
Street performers work the sidewalks all day, showing acrobatics, music, or mime acts on the open plazas between the shops. Large dinosaur shapes made from trimmed plants stand along the walkway and draw families with children who often stop to take photos.
Several parking structures around the pedestrian zone offer spaces within a few minutes walk. Many shops open around ten in the morning and close late in the evening, especially on weekends and during the summer months.
The dinosaur topiaries of Les Lalanne, a French art team, stand along the three blocks and spout water from their mouths. The 1989 redesign also brought multi-level parking structures whose exteriors and interiors carry murals and sculptures by artists such as Gilbert Lujan, Art Mortimer, Peter Shire and Anne Marie Karlsen.
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