Price Center, Student center at University of California San Diego, United States
Price Center is a student center at the University of California San Diego, located just south of Geisel Library. The original 1989 building and the 2008 East expansion, designed by Mehrdad Yazdani, are linked by a four-story atrium that opens onto plazas and staircases. It houses fast food restaurants, the campus bookstore, a movie theater, and offices for student organizations.
The center opened in 1989 after students voted to fund its construction through a campus referendum. A major retail figure donated two million dollars to support the project.
Barbara Kruger's mural Another, a 74-foot work installed in 2008, covers the western wall of the central atrium. Two clocks carry terrazzo-like phrases beginning with the word "ANOTHER", and two LED tickers scroll current events from an AP feed. Quotes from well-known artists and scientists appear in blocks set into the atrium floor.
The center sits just south of Geisel Library, with the Town Square shuttle loop and a grand staircase linking the plaza to the second story. The four-story central atrium connects the east expansion to the rest of the building. The Triton Steps at the south entrances are flanked by a 750-pound bronze sculpture.
A major renovation in 2008 added new spaces and introduced a bronze sculpture at the south entrances. This expansion responded to the growing student population on campus.
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