Centro Cultural Tijuana, Cultural center and museum in Zona Río, Tijuana, Mexico

The Centro Cultural Tijuana occupies a complex in the Zona Río district whose centerpiece is the OMNIMAX cinema, a sphere nicknamed La Bola with 308 seats and a 360-degree projector. Around it stand a theatre seating about a thousand, lecture and video rooms, temporary exhibition spaces, a bookshop, and the Museo de las Californias. Outside, the Jardín Caracol holds sculptures from Mesoamerican regions, and El Cubo, opened in 2008, houses international exhibitions.

The building was created in 1982 following designs by two prominent Mexican architects who shaped a distinctive spherical structure for the cinema. Since then, it has become an important place where the region presents its history and culture.

The Museo de las Californias holds over 200 pieces tracing the Baja Peninsula and today's U.S. state of California from prehistory to the first half of the 20th century. Outside, the Jardin Caracol gathers sculptures from Mesoamerican regions of southern Mexico, and the bookshop sells handicrafts and design items.

The complex sits in Zona Río, about a 2.1-kilometre walk from the San Ysidro east port of entry. The esplanade holds up to 6,000 people and hosts performances, festivals and expos. The OMNIMAX cinema has 308 seats and screens a daily selection of films, premiering about four a year.

The most striking feature is the spherical building for the cinema, which locals simply call "La Bola." Inside, the walls become the screen, and films about Mexico surround viewers from all directions.