Dorian's

Dorian's was a retail chain across Mexico operating fourteen stores that sold clothing, accessories, and household items to customers throughout the country. The chain distributed its locations across multiple regions to serve diverse markets.

The chain began in 1959 in downtown Tijuana and experienced a major fire in 1977 that damaged the original store. After this event, it temporarily operated from makeshift tent structures in a parking lot before continuing as a larger enterprise.

These stores served as shopping destinations where Mexican families gathered to find everyday items, reflecting the retail habits and consumer preferences of northern Mexico. They shaped the commercial landscape of downtown areas as central meeting places.

Visiting this former retail location provides insight into how shopping was done in northern Mexico decades ago. The downtown Tijuana location is easily accessible as part of the city's central commercial district.

The downtown Tijuana location was later transformed into Plaza de la Tecnología, a marketplace focused on technology shops. This change happened after the chain merged with Sears México in 2009 and completely altered how people used the space.