Café El Jarocho

Café El Jarocho is a coffee shop in Coyoacán that combines straightforward interiors with traditional Mexican coffee preparation methods and offers local pastries and snacks. The space functions primarily as a sales counter where customers select and order their drinks and food items.

The place was founded in 1953 by Gil Romero and Bertha Paredes and began as a grocery store before transforming into a dedicated coffee shop. This shift marked a turning point that shaped the business direction the establishment has followed since.

The café maintains connections to Mexican coffee traditions through direct relationships with growers in the Veracruz region. Visitors can taste how these sourcing practices influence the flavor and quality of each cup served.

The main Coyoacán location offers no seating, so customers purchase their beverages for takeaway. It is helpful to be prepared for busy times, as customers typically form lines to order.

The business has expanded from a single location to nine branches across Mexico City while keeping its original coffee preparation techniques and family recipes. This growth shows how traditional methods can succeed in modern times.