Sweet Auburn, Historic African American district in downtown Atlanta, United States.

Sweet Auburn is a historic district along and around Auburn Avenue east of downtown Atlanta, designated a National Historic Landmark District in 1976 over 19 acres. The street runs between Freedom Parkway and the Downtown Connector, lined with brick storefronts, the Beaux Arts Atlanta Life Insurance Company building, the 1904 Rucker Building, and churches such as Big Bethel AME and First Congregational.

The first settlement here stood on land formerly occupied by Union troops and was long called Shermantown. After the 1906 Atlanta Race Riot, which left at least 27 dead, Black businesses moved from downtown to Auburn Avenue. Fortune magazine called it "the richest Negro street in the world" in 1956, and the district was designated a National Historic Landmark in 1976.

The Royal Peacock Club opened in 1938 as the Top Hat Club and hosted local talent and national acts such as B.B. King, the Four Tops, the Tams and Atlanta's own Gladys Knight. Churches along the avenue, including Big Bethel AME and First Congregational, built and maintained the street's heritage.

The neighborhood is best explored on foot to see the building details and street-level character. The Atlanta Streetcar connects key locations throughout the district with stops near the Martin Luther King Jr National Historical Park.

The Atlanta Daily World, founded on Auburn Avenue in 1928, was the first Black-owned daily newspaper in the United States and is still the nation's longest-running African American newspaper. The avenue's Royal Peacock Club opened in 1938 as the Top Hat Club and later hosted B.B. King, the Four Tops and Gladys Knight.