United Shopping Tower, Art Deco skyscraper in downtown Seattle, United States
The United Shopping Tower is a 12-story reinforced concrete and terra cotta tower at 3rd Avenue and Pine Street in Seattle. Its ten-story shaft is set back from 3rd Avenue but flush with Pine Street, rising from a three-story base that fills a 113-by-108-foot lot. Large windows fill much of the facade, and the tower's setback creates a balcony on the Pine Street side.
Plans for a $700,000 retail tower were announced in September 1928, and construction began in January 1929 on the site of the former Melrose Hotel. The building opened in late 1929 as the United Shopping Tower, but the vertical retail concept failed during the Great Depression. In December 1932 Northwestern Mutual Fire Association leased most of the space, renamed it, and moved in after $40,000 in renovations.
Each floor was leased to a single specialty retailer, with a tea room on the tenth floor and a bargain basement below. The lobby on Pine Street had marble and mahogany trim and display cases for tenants' wares. Radio station KPBC, predecessor of KIRO, opened a studio here in 1929.
The tower stands at the southwest corner of Third Avenue and Pine Street, with its base filling the 113-by-108-foot lot and the ten-story tower set back from Third Avenue but flush with Pine Street. The Pine Street lobby, finished in marble and mahogany, is the main entrance to look for. The building is a City of Seattle Landmark, designated May 18, 1987.
The original plans called for grass on the second-floor roof as a putting green for a sporting goods store on the third floor. A 13th floor below the roof, described as superficial, was used for storage. Radio station KPBC, predecessor of KIRO, opened a studio here in 1929.
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