Einbecker Brewery, public company
The Einbecker Brewery is a brewery in the Lower Saxon town of Einbeck, with roots going back before 1378. The site includes buildings with timber-framed facades and a courtyard, and it produces a range of beer styles such as pale and dark bocks, pilsners, and seasonal beers.
The first written record dates to April 1378, when two large barrels of beer were sold to the town of Celle. After the Thirty Years' War, the city took over brewing operations, and by the late 18th century all production had moved into a single city-owned facility.
The name "bock beer" traces back to how Einbeck's beer was exported to Bavaria, where local brewers gave it a new name based on their pronunciation of the town. Today, the brewery draws visitors and locals alike during town festivals and market days, where the beer plays a central role in shared celebration.
The visitor center offers guided tours where you can follow the brewing process and learn about the ingredients used. Each tour ends with a tasting, and both solo visitors and groups are welcome, though checking availability in advance is a good idea.
Martin Luther is said to have received a barrel of this beer before his trial in 1521 and to have written a short verse in its praise. When he married in 1525, he was given another barrel as a gift, a gesture that shows how widely the beer was valued at the time.
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