Côte de Jade, Atlantic coast region in Loire-Atlantique, France.
The Côte de Jade stretches from the Loire estuary to the Marais Breton, displaying a varied coastline with sandy beaches, rocky coves, and schist cliffs. The region encompasses several beach towns and contains different coastal landscapes spread across its length.
This coastal region began developing in the late 17th century when therapeutic bathing became fashionable, particularly in Pornic where seaside resorts emerged. This early tourism development established patterns that continue to shape the area today.
Fishing communities shape the character of this coast, with their daily catches appearing fresh at local markets showcasing regional products. People here maintain a strong connection to the sea through traditional practices and ways of life.
Along the coast from Saint-Brevin-les-Pins to Les Moutiers-en-Retz, numerous spots offer water sports like sailing, windsurfing, and kayaking. Most beaches provide access to equipment rental and basic facilities, especially in the larger towns.
The name comes from the distinctive green color of seawater here, which reflects different shades depending on weather and the season. This quality makes the coast particularly striking to photograph and changes noticeably throughout the day.
The community of curious travelers
AroundUs brings together thousands of curated places, local tips, and hidden gems, enriched daily by 60,000 contributors worldwide.
