Trešnjevka beauty, Modern tower block in Pongračevo, Croatia
Trešnjevka Beauty is a 23-story residential building 73 meters tall, designed by architect Slavko Jelinek with a plain concrete facade following modernist principles. The tower contains multiple apartments with practical floor plans and sits close to public transit and neighborhood shops.
The building was completed in 1969 during a major period of urban expansion in Zagreb following the post-war reconstruction. It represents the architectural approach that became widespread across Eastern Europe as cities needed to house growing populations quickly.
The building reflects how people lived and organized themselves in the post-war period, with a focus on housing as many families as possible in a compact vertical form. The regular window patterns and simple concrete surfaces show the practical approach to community housing of that era.
The tower sits in a well-connected area with public transit stops nearby, making it easy to reach other parts of Zagreb. The neighborhood has shops and everyday services within short walking distance, so visitors and residents can handle daily needs locally.
The tower has served as a visual landmark in the northern district for decades, recognizable from many parts of the city thanks to its height. Long-time residents often recall it as a symbol of modern progress when it was first built, though few notice how it quietly shaped the urban layout around it.
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