Loggia de' Rucellai

The Loggia de' Rucellai is a three-arched colonnade with rounded vaults supported by columns and decorated with an architrave bearing the family's heraldic symbol. Located facing the Palazzo Rucellai, it now serves as a retail space while preserving its original architectural form.

Giovanni di Paolo Rucellai commissioned this structure in the 1460s, completing it by June 1466 for his son's wedding celebration. The construction of this open hall marked an important moment for the family's public standing and display of wealth in Renaissance Florence.

The structure provided the wealthy Rucellai merchant family with a space to host their celebrations and important gatherings. Visitors can still observe how this open hall served as a stage to display the family's power and prosperity in the city.

The structure sits on Via della Vigna Nuova directly opposite the Palazzo Rucellai and is easy to reach from central Florence. Today it functions as a retail space, allowing visitors to observe its architectural details both from outside and within.

One side of the facade remains unfinished, revealing the original plans for potential expansion during the Renaissance period. This visible incompleteness gives visitors a rare glimpse into the family's ambitious architectural intentions.