Palazzo Priotti, 19th-century palace in central Turin, Italy.
Palazzo Priotti is a five-story building along Corso Vittorio Emanuele II adorned with elaborate decorative features including shell motifs, twisted columns, and wrought iron balconies. The detailed ornamentation covers the entire facade and gives the structure a commanding presence on the street.
Engineer Carlo Ceppi completed this structure in 1901 after taking over the project following architect Camillo Riccio's death in 1899. The completion marked a turning point in the architectural development of this central Turin street.
The building once served as a meeting place where Turin's business leaders gathered to conduct their affairs. Today, the ornate exterior still reflects the importance this location held in the city's commercial life.
The building sits in a central location just a few minutes walk from Porta Nuova metro station and very close to the Egyptian Museum. A cinema operates within its spaces, making it an active hub in the city center.
At this point, the arcaded section of Corso Vittorio Emanuele II ends and the streetscape opens to reveal unshaded facades. The lithoconcrete elements and oversized shell ornaments are uncommon decorative features that set this building apart.
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