1740 Broadway, Streamline Moderne skyscraper near 55th Street in Manhattan, United States.
1740 Broadway is an office building made of limestone and grey granite with 27 stories on the east side of the street between 55th and 56th Streets. The structure rises about 375 feet (114 meters) and has a rectangular form that reflects the design typical of buildings from that era.
The building was designed by architects Shreve, Lamb & Harmon in 1950 as the headquarters for Mutual of New York Group. It represented the expansion of business districts in New York during the postwar years.
The building became known for its illuminated MONY sign that glowed above the street at night and became a visual landmark of the neighborhood. The letters were a familiar sight for many New Yorkers and shaped how the area looked for decades.
The building is located in Manhattan between 55th and 56th Streets and is easy to explore on foot. The area is well connected by public transportation, and a digital display at the base shows the time and temperature.
The building inspired the hit song 'Mony Mony' by Tommy James and the Shondells from 1968, named after the famous MONY sign. The song became a cultural classic and connected the building to pop culture in an unexpected way.
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