China Media Group Headquarters, Television studio and skyscraper in Yangfangdian Subdistrict, China

The China Media Group Headquarters is a modern 27-story skyscraper rising 112 meters high, containing television and radio production studios alongside office spaces in Beijing. The facility is equipped with current broadcast technology and distributes content through satellite, cable, and internet networks.

Planning for a modern colour-television centre began in 1972, when Beijing Television, later China Central Television, set up a construction office in 1973 and chose the Caigongzhuang site outside Fuxingmen. Design started in 1976, the project entered the national Sixth Five-Year Plan in 1981, and the main square tower broke ground in May 1983. The complex was finished in late 1986 and first used for the CCTV Spring Festival Gala on 28 January 1987; CCTV moved its headquarters there on 15 March 1988. In 2013 most channels shifted to the new tower on East Third Ring Road, and on 19 April 2018 the newly formed China Media Group was inaugurated here, its sign replacing the CCTV lettering.

The building is known as the Colour TV Centre, and its round production block's central courtyard was converted in 1997 into Studio No. 1, which has hosted the CCTV Spring Festival Gala since 1998. In 2019 the CCTV logo and lettering on the facade were replaced by the CMG emblem and the words 中央广播电视总台.

The complex stands at 11 Fuxing Road in Yangfangdian, Haidian, near the Military Museum and Yuyuantan. The main building is a 24-story slab about 110 m tall, with a round production building beside it. It is a working broadcast site, so entry is not open to the public; the gold signage on the front wall is visible from the street.

The facility oversees a network of free, subscription-based, and international channels that together form an extensive media system. This consolidation allows centralized control over content distributed across China and globally.