Prada Aoyama, Retail space in Aoyama district, Tokyo, Japan
The Prada Aoyama building features a distinct exterior made of diamond-shaped glass panels across its six floors, creating multiple reflections of the surroundings.
Herzog & de Meuron designed this structure in 2003 as part of Prada's Epicenter Store initiative, marking a new era in retail architecture.
The building combines Japanese architectural precision with European luxury retail concepts through its innovative use of space and materials.
Visitors can access all Prada collections across six floors, with the nearest metro station being Omotesando on the Ginza, Chiyoda, and Hanzomon lines.
The structure incorporates interactive installations called snorkels and specialized fitting rooms with audio devices that tell stories during the fitting process.
Location: Tokyo
Architects: Herzog & de Meuron
Floors above the ground: 6
GPS coordinates: 35.69560,139.82557
Latest update: April 15, 2025 11:36
Jacques Herzog co-founded Herzog & de Meuron with Pierre de Meuron, an architecture firm that has completed projects across multiple continents. The portfolio includes museums, stadiums, residential buildings and cultural centers in Europe, Asia and the Americas. Each project responds to its specific urban context with tailored architectural solutions. Completed works include the conversion of the Tate Modern in London, the National Stadium in Beijing for the 2008 Olympics, the Elbphilharmonie concert hall in Hamburg, and the Pérez Art Museum in Miami. The buildings feature experimental facade treatments and innovative use of materials. Herzog & de Meuron received the Pritzker Prize in 2001.
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