Sushiro, Japanese restaurant in Liming Village, Taiwan
Sushiro is a Japanese restaurant in Liming Village that operates using a conveyor belt system where color-coded plates show different price ranges from 40 to 100 New Taiwan dollars per dish. Customers can select various sushi items as they pass and pay based on the plates they take.
The company was founded in Japan in 1984 and later expanded to Taiwan as part of its international growth strategy. This expansion was part of a broader wave of Japanese restaurant chains spreading across Asia.
The restaurant uses multilingual ordering tablets in Chinese, English, Japanese, and Korean to welcome guests from many backgrounds. This setup reflects how the place serves a diverse mix of visitors in the local community.
Customers can make reservations and place takeaway orders through the Sushiro mobile app to reduce waiting times during busy periods. It helps to use the app ahead of your visit if the restaurant is likely to be crowded.
In 2021, the restaurant held a promotional event offering free sushi to people with salmon in their names, which led to hundreds of name changes across Taiwan. The event became widely discussed in the media and showed how creative the restaurant's marketing approach could be.
The community of curious travelers
AroundUs brings together thousands of curated places, local tips, and hidden gems, enriched daily by 60,000 contributors worldwide.
