WBRZ-TV, ABC affiliate in Baton Rouge, Louisiana
WBRZ-TV is a television station in Baton Rouge, Louisiana, broadcasting on channel 2 as part of the ABC network from Highland Road. The station produces multiple newscasts throughout the day, offers weather coverage with live radar updates, and serves the broader Baton Rouge area through over-the-air signals and cable systems.
The station started broadcasting in April 1955 as the second station in Baton Rouge, originally affiliated with NBC before switching to ABC in 1977. Within months of launching, it became the first in the city to broadcast in color, establishing an early lead in technology.
WBRZ-TV is owned by the local Manship family rather than a large corporation, which shapes how the station connects with the community. This local ownership means the station focuses on stories and issues that matter directly to residents of Baton Rouge.
The station broadcasts through over-the-air signals and cable systems across the Baton Rouge region, and also offers live streaming and news on its website for viewers at home or on the go. Online access makes it easy to follow local news and weather whenever you want.
The station was among the first in the area to create a dedicated website for broadcasts, offering digital content before this became common practice. This early embrace of online platforms allowed the station to stay connected with viewers in new ways.
The community of curious travelers
AroundUs brings together thousands of curated places, local tips, and hidden gems, enriched daily by 60,000 contributors worldwide.
