Rivera, Border town in northern Uruguay.
The settlement spans across two hills in the Santa Ana region, directly connecting with the Brazilian city of Santana do Livramento at the international border.
The town evolved from a small village named Ceballos in 1862 to receive its current name in 1867, becoming a regional trade center near Brazil.
The city combines Uruguayan and Brazilian influences through shared streets, where residents move freely between both nations without passport requirements at Plaza Internacional.
Rivera contains numerous duty-free shops that attract Brazilian customers from Rio Grande do Sul, offering products at lower prices than neighboring Brazil.
The local economy processes agricultural products including rice, sweet potatoes, corn, peanuts, wheat, and various fruits from surrounding fertile pasturelands.
Location: Rivera Department
Inception: 1867
Elevation above the sea: 223 m
Shares border with: Santana do Livramento
Website: http://rivera.gub.uy
GPS coordinates: -30.90250,-55.55056
Latest update: May 27, 2025 08:44
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