World of Coca-Cola, Beverage museum in downtown Atlanta, United States.
World of Coca-Cola is a beverage museum in downtown Atlanta, United States, that extends across multiple floors. The exhibition includes a vault room displaying artifacts of the secret formula along with interactive areas and a historical collection of advertising materials.
The museum opened in 2007 on Baker Street as a replacement for the original 1990 location in Underground Atlanta. The relocation allowed for expanded exhibition space and the creation of new interactive areas for visitors.
The tasting station offers drinks from different countries that visitors can sample on-site. Each region has developed its own flavors reflecting local preferences and often available only in specific markets.
A visit typically takes around two hours, with shorter waiting times during mornings and weekdays. The tour follows a set sequence through several stations so all areas can be visited in order.
The bottling line, which once filled 8-ounce bottles for guests, has run only as a simulation since 2013 because of operating costs. Nearby, the 4-D film In Search of the Secret Formula seats visitors in moving chairs and adds wind and water effects.
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