J. Lohr Vineyards and Wines, Family winery in Paso Robles AVA, United States
J. Lohr Vineyards and Wines is a winery with operations across multiple California locations, including the Paso Robles AVA. The estate works extensive vineyards and produces a wide range of red wines, white wines, and specialty varieties.
Jerry Lohr founded the company in 1971, converting a former brewery in San Jose into a modern wine production facility. This start led to expansion across multiple California wine regions over the following decades.
The winery bridges traditional winemaking with modern sustainability, showing visitors how quality wines are produced. The site teaches people about grape growing and the region's importance to California wine production.
Visitors can participate in wine tastings at Paso Robles or San Jose locations and book private tours of the facilities. The best times to visit are during harvest season or when special events offer deeper insight into production.
The company operates the ARIEL brand, which makes non-alcoholic wines using a proprietary extraction method. This specialty production lets people enjoy wine regardless of their alcohol preferences.
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