Playland-Not-At-The-Beach, Entertainment museum in El Cerrito, United States.
Playland-Not-At-The-Beach was an entertainment museum in El Cerrito that displayed vintage arcade games, pinball machines, and carnival attractions within its 10,000-square-foot space. The facility housed over 30 operational pinball machines and games alongside historical photographs and memorabilia from classic amusement parks across the region.
Richard Tuck established the museum in 2000 after purchasing a former grocery store building, which became the home for his personal collection of vintage entertainment items. The facility opened its doors to the public in 2008 and remained operational until its closure on Labor Day 2018.
The museum housed artifacts from San Francisco's original Playland at the Beach, including the giant clown's blue hat and a wooden character named Walking Charley. These pieces connected visitors to a beloved amusement park that shaped memories for generations of locals.
The venue offered interactive experiences with multiple playable arcade and pinball games spread throughout the space, making it accessible for visitors of various interests and ages. Plan to spend time exploring different areas and trying out various games to get the full experience of what the place offered.
The museum displayed the Marcks Family Miniature Circus alongside thousands of historical items including unopened Playland tickets and original signage from the park. These rare collection pieces offered visitors a window into the tangible details of a vanished era of local entertainment.
Location: California
Inception: 2000
Website: http://playland-not-at-the-beach.org
GPS coordinates: 37.91680,-122.31300
Latest update: December 11, 2025 18:04
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