Numeris, Canadian audience measurement organization
Numeris is a Canadian nonprofit organization that measures how people watch television and listen to radio across different devices and platforms. The organization uses surveys and portable measurement devices to collect audience data that it provides to broadcasters, advertisers, and media companies.
The organization was founded in 1944 as the Bureau of Broadcast Measurement to provide accurate radio audience data after broadcasters had only relied on estimates. It changed names several times over the decades, becoming Numeris in 2014 to reflect its evolved role in audience research.
Numeris shapes how Canadian broadcasters and advertisers understand audience preferences for television and radio content. The data collected directly influences programming choices and helps media companies connect with viewers and listeners across the country.
You can learn how audience measurement works in Canada by exploring available resources and publicly shared data and reports. Before visiting, check what information is currently accessible and how the organization presents its findings to media companies and the public.
It pioneered the use of computers to select survey participants in 1964, making measurements faster and more accurate than previous methods. This early adoption of computing technology established standards for audience research that other countries later adopted.
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