Museo Lancia, Automotive museum in Turin, Italy

Museo Lancia occupied the former Lancia factory and offices in Borgo San Paolo, Turin. Its collection held road and competition cars, including a 1908 model, a Lambda and a Beta, plus prototypes and racing cars from the Carrera Panamericana and Formula 1. The museum closed in 1991; the cars are now stored and shown on rotation at the FCA Heritage Hub.

The Museo Lancia opened on 5 November 1971 in the former Lancia factories and offices in Borgo San Paolo, Turin, as the brand's first official museum. It closed to the public in 1991, and the cars were stored in a warehouse. From 1997 to 2007 it reopened as the "Collezione Storica Lancia" with access from Via Caraglio. The collection later moved to Beinasco and then Mirafiori, and since 2019 part of it has been shown on rotation at the FCA Heritage Hub in Officina 81.

The museum's name comes from Lancia, the Turin carmaker founded in 1906; its former offices and workshops stood in Borgo San Paolo. In the 1980s the site also hosted Fiat Group press conferences. Since 2019 part of the collection has been shown on rotation at the FCA Heritage Hub in Officina 81, alongside Fiat, Abarth and Alfa Romeo models.

The former museum in Borgo San Paolo is closed; the cars are now shown on rotation at the FCA Heritage Hub in Officina 81, Via Plava 80, in Mirafiori. Access is from Monday to Friday, 9:00 to 18:00, and booking ahead is advised. The Lancia vehicles share the hall with Fiat, Abarth and Alfa Romeo models.

The collection features experimental racing cars and prototype models that reveal the company's bold approach to developing new automotive technologies. These vehicles tell the story of ambitious projects that pushed engineering boundaries, even when they did not reach mass production.