Museo Lancia, Automotive museum in Turin, Italy
Museo Lancia houses a comprehensive collection of vehicles ranging from early prototypes to production models spanning multiple decades of the company's history. The exhibition documents the engineering advances and design changes that marked different periods of the manufacturer's operations.
The museum was established in 1971 to preserve the legacy of a company that began manufacturing cars in Turin in 1906 and remained influential for over a century. Its collection spans the key developments and transformations the brand experienced throughout its operational years.
The collection reveals how this manufacturer shaped Italian car production through period advertisements and factory equipment on display. You can see the role it played in advancing manufacturing techniques and design approaches that influenced the industry.
The museum provides digital displays with information about each vehicle and allows visitors to explore independently or join guided tours that focus on specific production periods. Planning your visit around your particular interests in certain eras or vehicle types will help you get the most from your time there.
The collection features experimental racing cars and prototype models that reveal the company's bold approach to developing new automotive technologies. These vehicles tell the story of ambitious projects that pushed engineering boundaries, even when they did not reach mass production.
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