Platja de Llevant

The fine sand beach stretches across 2000 meters of coastline and is lined with multistory residential buildings and hotel complexes that form a continuous urban facade. The water features moderate waves and reaches gradual depths from the shoreline.

Development of this coastal section began in the early 1900s when industrialists from Alcoy built vacation houses for seasonal retreats. Mass tourism development occurred from the 1960s onward with construction of tower blocks along the entire waterfront by Spanish and international investors.

This coastal area serves as a social center for local families and international tourists who share the public space between the Mediterranean and the modern waterfront promenade. Numerous sports clubs and swimming groups meet regularly during early morning hours along this stretch of coastline.

Lifeguards monitor water access from May through October, while wheelchair ramps provide access to the sand. Rental stations offer lounge chairs, umbrellas, and equipment for water sports including jet skis and paddleboards throughout the swimming season.

A library project called Biblioplaya allows beachgoers to borrow and exchange books at no cost, with the collection stored in weatherproof shelves near the promenade access points. Volunteer staff manage the lending service daily during summer months.