クロス新宿ビジョン, Digital advertising screen in Shinjuku, Japan
Cross Shinjuku Vision is a large LED display on the exterior of the Cross Shinjuku building near Shinjuku Station East Exit. The curved screen spans about 155 square meters and shows advertisements and content that can be seen from various angles around the station area.
The LED display began operating in July 2021, bringing advanced 4K technology to the Shinjuku commercial district. This was part of a broader wave of digital modernization in the area.
The screen features a digital cat that goes through daily routines, blending Japan's embrace of technological advancement with playful design elements. This combination shows how Tokyo mixes modern technology with approachable, friendly aesthetics in its public spaces.
The display operates throughout the day and into the evening, broadcasting content that is visible from multiple positions around the station. The screen is easiest to see in the evening and nighttime hours when the brightness and contrast are most noticeable.
The curved LED screen creates three-dimensional visual effects without requiring special glasses, making content appear to extend beyond the flat surface. This effect comes from the special curve and pixel arrangement of the display, which creates a natural sense of depth.
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