Van Gogh: The Immersive Experience, Digital art museum in Midtown, Atlanta, United States.
Van Gogh: The Immersive Experience is a digital art exhibition that displays van Gogh's paintings through moving projections that fill two-story spaces. The installation spans approximately 20,000 square feet and features large-format imagery, along with a virtual reality component that recreates scenes from his work.
The exhibition originated in 2017 and expanded into an internationally recognized project presented at multiple locations worldwide. It represents a shift in how classic paintings are shared with contemporary audiences through digital innovation.
The exhibition presents van Gogh's paintings through large-scale projections and musical accompaniment, creating a new way to experience his work. Visitors engage with the art through audio guides that explain the stories behind each piece.
The exhibition operates on timed entry slots to help manage visitor flow through the space. Plan to spend around 60 to 75 minutes moving through the projections and digital experiences at a comfortable pace.
The virtual reality segment lets visitors step into eight masterpieces through immersive scenes, including detailed recreations of locations in Arles that inspired van Gogh's work. These VR scenes bring to life the actual places depicted in his paintings.
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