Sinchao Rice Shoppe, Chinese restaurant in Xinyi District, Taiwan
Sinchao Rice Shoppe is a Chinese restaurant located on the second floor of Breeze Xin Yi shopping center, featuring interiors rich in wood elements. The design draws from 1920s US Chinatown establishments, creating a warm environment centered on fried rice dishes and their preparations.
This establishment started as an expansion of Old & New Taiwanese Cuisine from Kaohsiung, bringing the dining concept to the Taipei restaurant scene. The move from Kaohsiung northward marks a key moment in establishing this culinary direction in the city.
The name Sinchao references wordplay from Taiwanese language, where the pronunciation suggests new fried rice and highlights their cooking direction. Walking through the space, you notice the vintage aesthetic that connects to how Taiwanese families think about eating together.
The restaurant operates with different hours depending on the day, staying open until 22:00 on Thursday through Saturday and closing at 21:30 other days. Located within a shopping center, it sits in an accessible setting where you can easily combine dining with shopping.
The signature fried rice incorporates dragon fruit juice, giving it a pink color, and uses premium ingredients like mullet roe and seared scallops. This unusual ingredient makes the dish visually striking and sets it apart from standard fried rice variations.
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