Marvel Super Hero Island, Theme park in Universal's Islands of Adventure, Florida
Marvel Super Hero Island is a themed area at Universal's Islands of Adventure in Orlando, Florida, built to look like a Marvel comic book, with amplified angles and cutouts of characters. Its four attractions are the Incredible Hulk Coaster, The Amazing Adventures of Spider-Man, Doctor Doom's Fearfall and Storm Force Accelatron. Facades include a blue ice-blast shape, sprinkle-covered slabs and a yellow pipe arcing over a tower marked "DUDLEY".
The area was first planned as "DC Superhero Land"; when Time Warner bought Six Flags in 1990 and royalty talks over DC Comics and Looney Tunes failed, Universal turned to Marvel. The two signed an agreement on March 22, 1994, construction of Islands of Adventure began in 1997, and the island soft-opened March 27, 1999, before its official opening on May 28, 1999.
Character meet-and-greets bring Spider-Man, Wolverine, Captain America, Cyclops, Rogue, Storm, the Green Goblin and Doctor Doom into the streets. The island's name comes from the Marvel Universe banner under which the 1994 contract required Universal to build attractions, stores and food venues. In 2002 the area became the "Island Under Siege" scarezone for Halloween Horror Nights 12, based on the Maximum Carnage storyline.
The area offers dining options at Captain America Diner and Cafe 4 where visitors can take a break between attractions. Multiple retail locations are scattered throughout to purchase Marvel merchandise and character-specific souvenirs.
The 1994 contract with Marvel runs in perpetuity unless Universal closes the area, stops paying for property usage, or Marvel opts out with a reasonable explanation that Universal is mishandling the characters. That clause is why the Avengers, Spider-Man, X-Men and Fantastic Four remain here despite Disney's 2009 purchase of Marvel.
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