Jala Beach, Coastal beach in Vlorë County, Albania

Jala Beach is a coastal strand in Himarë with a half-moon shaped bay surrounded by mountains and fed by clear water in deep blue tones. Olive groves cover the surrounding slopes, framing the water's edge on multiple sides.

Jala Beach gained its name and fame when Albania's military elite chose it in the 1970s as the site of a holiday centre for military personnel. That resort was built overlooking the bay and, according to the source, still operates as such today.

The name is often said as "Jala" in everyday speech, but the source states it is properly Jali. Since the early 2000s campers have pitched tents here, and today most of the coast's campsites are set up under the olive groves or close to the sea. Eco Camping, founded by Ened Mato of the Ekolëvizja group, offers accommodation, food and coastal tours.

The best time to visit is during calm seas and clear weather, as the access road is unpaved and becomes difficult in poor conditions. Sturdy footwear is important, and there is little shade once you reach the beach itself.

The beach's name is often mispronounced: locals say "Jala" in everyday speech, but the correct form is Jali. The bay was chosen in the 1970s by the military elite for a holiday centre, which still operates today.