Rua Oscar Freire, Luxury shopping street in Jardins district, São Paulo, Brazil
Rua Oscar Freire is a shopping street in the Jardins neighborhood lined with international designer stores and upscale boutiques. It runs between two major avenues and concentrates high-end fashion retailers and luxury shops in one accessible location.
Originally known by different names, the street received its current name in 1970 to honor Oscar Freire, a physician who established São Paulo's first morgue. This naming marked a turning point in its evolution toward becoming a major shopping destination.
Brazilian designers like Alexandre Herchcovitch and Reinaldo Lourenço run their shops alongside global brands on this street. It serves as a gathering place for those interested in contemporary fashion and craftsmanship.
The Yellow Metro Line serves Oscar Freire Station, providing direct access to the shopping district. The street is easy to navigate on foot and offers adequate space for walking between stores.
This street ranks among the world's most expensive shopping districts, yet most visitors do not realize its standing in international retail rankings. Its position reflects the sustained high standards maintained throughout the shopping area.
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