Rua Oscar Freire, Luxury shopping street in Jardins district, São Paulo, Brazil
The 2.6-kilometer street features rows of international designer stores, high-end boutiques, and upscale Brazilian fashion retailers between Alameda Casa Branca and Avenida Doutor Arnaldo.
The street, initially named Rua São José and later Rua Iguape, received its current name in 1970 to honor Oscar Freire de Carvalho, a physician who established São Paulo's first morgue.
Brazilian fashion designers including Alexandre Herchcovitch, Cris Barros, and Reinaldo Lourenço maintain their flagship stores alongside international luxury brands on this commercial thoroughfare.
The Yellow Metro Line station on Oscar Freire Street connects visitors directly to the shopping district, while underground fiber-optic cables replace overhead electrical lines for enhanced aesthetics.
Excellence Mystery Shopping International ranks this commercial street as the eighth most expensive shopping destination globally and second in the Americas after Fifth Avenue in New York.
Location: São Paulo
GPS coordinates: -23.55900,-46.67294
Latest update: May 27, 2025 11:33
Sao Paulo combines modern architecture with cultural diversity. The city presents skyscrapers, historical buildings, museums and parks. From Paulista Avenue to Ibirapuera Park, this metropolis stands as a center of Brazilian art and history.
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