Cabo Branco beach, Atlantic beach in João Pessoa, Brazil.

Cabo Branco beach is an urban beach in João Pessoa with fine, packed sand, coconut palms and live cliffs shaped by natural processes, reaching up to 40 metres. At Avenida Cabo Branco 3336 stands the Fundação Casa de José Américo, the writer's former home kept as a museum and study centre. The name Cabo Branco also designates the easternmost point of the American continent, today attributed to Ponta do Seixas, and the surrounding neighbourhood.

Cabo Branco beach belongs to the Cabo Branco neighbourhood in the East Zone of João Pessoa, the capital of Paraíba. The name "Cabo Branco" means "white cape", and reference works usually render it as Kap Branco or Capo Branco. The name is also used for the actual easternmost point of the Brazilian coast, today attributed to Ponta do Seixas, and for the beach itself.

The name Cabo Branco means "White Cape", a label also used for the easternmost point of the American continent, today attributed to Ponta do Seixas. The same name designates the upscale Bairro Cabo Branco in the East Zone of João Pessoa and its beach. On Avenida Cabo Branco no. 3336, facing the sea, the Fundação Casa de José Américo occupies the house where José Américo de Almeida lived, kept as a museum and working as a centre of study, research and scientific dissemination.

Several beach bars and restaurants offer seating in the shade, while a paved path makes walking and cycling easier. Access to the water is straightforward in most places, though currents can be stronger during low tide.

The beach sits beside Cabo Branco, the easternmost point of the American continent, marked by the Farol do Cabo Branco lighthouse near João Pessoa's airport. Behind the sand rise taboleiros, flat table-shaped rock formations that jump abruptly from 40 to 150 metres in height.