El Rodadero, Caribbean beach and tourist neighborhood in Santa Marta, Colombia.

El Rodadero is a seaside neighborhood on the Caribbean coast with a sandy beach facing a palm-lined waterfront promenade lined with commercial buildings and hotels. The layout stretches along the shore with different zones for swimming, dining, and lodging arranged in sequence.

El Rodadero's tourist development began in 1954, when governor Rafael Hernández Pardo started building the road over the Ziruma hill; the road linking Santa Marta's centre with the resort now bears his name, avenida Hernández Pardo. The government of Gustavo Rojas Pinilla backed construction of the Hotel Tamacá, an indigenous term meaning 'big house on the beach', erected on a former Gaira worship site. In 1976 four towers over 80 m tall rose near the beach: Colón A and B, El Rodadero and Cristimar.

The name comes from a large sand mound between two small hills that locals slid down to reach the beach; it is now bare rock, visible south of the area. The Hotel Tamacá, whose name is an indigenous word meaning 'big house on the beach', was built on a former Gaira worship site.

Regular buses connect this area to the city center multiple times each hour, making it simple to reach from town. Once here, use the waterfront promenade as your main point of reference, as most facilities and attractions are accessible from along this path.

The name comes from a large sand mound between two small hills, which locals once slid down to reach the beach; the sea breeze kept it covered in sand. Now bare rock, the mound is still visible at the southern end of the area.