La Nueva Viga Market, Wholesale seafood market in Iztapalapa, Mexico
La Nueva Viga Market is a large-scale seafood trading center in Iztapalapa where thousands of buyers and sellers exchange fish, shellfish, and ocean products daily. The facility spans multiple zones with storage areas and sales counters where transactions happen in a constant flow of activity.
The market opened in 1994 as a replacement for a traditional fish trading site that operated near the La Viga Canal for centuries. This move modernized the seafood distribution system to keep pace with the city's growing food needs.
The market serves as the main hub where fishing traditions and food commerce shape daily routines in the city. Visitors witness how seafood flows directly from boats to tables across Mexico, connecting coastal producers with urban kitchens.
The facility opens well before dawn and operates with peak activity in the early morning hours before sunrise. Visitors should expect a wet, noisy environment with constant movement and brisk transaction pace throughout the grounds.
During the Lent season, the facility processes extraordinary volumes of seafood as people switch from eating meat to fish. This seasonal surge represents a major peak in the market's annual rhythm.
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